Tools of the Trade - Oliver's approach to World Class Hair Smoothing and Straightening

As a hair smoothing specialist, I hold the key to my clients' happiness through the use of premium products. When I apply high quality hair care items, my clients not only see the difference in their hair's health and appearance - they feel it too. This attention to quality ensures immediate satisfaction, as well as contributing to the long-term wellbeing of their hair. My choice of superior products transforms each session into a delightful experience, leaving clients eager for more of my expert care.

Achieving the very best results from your Brazilian blow dry treatment involves more than the use of high quality formula. It involves skilled technique and top class equipment, employing the latest technology available. Here’s a run down of the techniques and tools I use, to ensure 100% client delight every single time.

 
A range of high quality straightening tools and equipment.
 

Hair dryer 

My ultimate high-speed digital dryer comes complete with Ultra Ionic conditioning technology, which allows greater airflow and increased air pressure. This means faster drying for a superior finish. 

Its ultra high RPM motor gives 30% faster drying and significantly less motor noise. With a
digitally controlled, brushless DC motor the dryer uses less energy and is good for the environment.

 
Brunette woman with long, shiny straight hair
 

Straightening Iron 

The world's first straightening irons for the Brazilian Blow Dry are a phenomenal piece of kit. They feature infra-red beam technology nestled into the titanium plates, which carries heat deeper into the hair so moisture is maintained throughout. This seals the treatment as it penetrates into the hair.

Titanium is the perfect material for delivering heat into the hair whilst being smoother, so eliminates drag and friction as it glides effortlessly through the hair. Titanium also heats up faster and holds heat consistently compared to ceramic plates. As it is naturally ionic, this means no frizz and fly aways.

The MCH ceramic heating element features immediate heat recovery from 90°C to 230°C to guarantee less multiple passes for the thickest coarse hair, whilst being gentle enough for fine and delicate hair. 

The ION-generating projector streams millions of cuticle-sealing negative ions into the hair with every pass, locking in smoothness and shine.

 
 

Combs

The carbon combs aren’t just heat resistant - they’re chemical resistant too, and so can be used with chemical treatments such as Brazilian keratin smoothening without damaging the hair. None of the chemicals used in the products for these hair treatments would cause an effect on a carbon comb during or after usage.

Brushes

The ceramic-coated vented barrel retains and evenly distributes heat, with maximised airflow speeding up the blowdrying process by shortening the amount of time hair is exposed to heat.

The Nano Technology eliminates frizzy, flyaway hair by emitting negative ions that break up water molecules to dry your hair faster than your regular hairbrush.

The brushes contain high-quality nylon that can withstand temperatures up to 200° centigrade while reducing static and effectively detangling thick hair.

DETANGLING
Say goodbye to tangles and hello to beautiful hair!  The Fingerbrush is equipped with double bristles and goes twice as deep into the mass of the hair, making it a detangling super-hero.
The Fingerbrush's flexible design prevents breakage while providing a scalp-hugging massage - all the time promoting healthier hair.

Application brush

Italian made by Acca Kappa, my wide white bristle application brush is great for even coverage when applying the treatment onto the hair.


Hair Clips

The Level 3 Hair Croc Clips is an ergonomic small tool designed to provide a secure grip on thick or fine hair while styling multiple hair textures. Adaptable and adjustable for a diverse use when blowing drying for  straightening.

 
 

Sterilisation

Hygiene is everything to me. I use a hospital formula hydro-alcoholic spray, plus an alcohol-based disinfectant for disinfecting my equipment - only this will satisfy my OCD! The products are effective against 99.9% of viruses and bacteria. I use them on combs and brushes so they’re fully disinfected and ready to use on my next client.  

Whether you're looking to upgrade your hair care routine or simply want to try something new, my service is perfect for anyone looking to transform their hair. So why wait? Get ready to experience the power of professional-grade hair straightening, and discover a whole new world of hairstyle possibilities.

Jenny Sowerby